10 _ Brand Safety in the Age of Automation

Don Simon

Elleni Paulson

We used to be able to control where and how our ads were seen. Now, with a little audience targeting, outlet and placement choices can be automated. In this episode, the Nerd Sniped team asks: What happens when your ad shows up next to unsavory content? And what can you do to control it?

Hosts

Don Simon

Elleni Paulson

Special Guests

  • Ythan Pratt

    Director of Commerce Strategy - Colle McVoy
  • Steve Knapp

    Executive Director of Media - Colle McVoy