17 _ COVID-19: Brands Shift from Stability to Empathy

Paul Lammert

Don Simon

Elleni Paulson

John Doyle

In the wake of COVID-19, what does it mean for brands when the public slows consumer spending and seeks fulfillment in more basic needs? In our latest episode, we explore the empathy required of brands during this difficult time, and how marketers must adjust their goals, messaging and expectations to optimize for the future.

Hosts

Paul Lammert

Don Simon

Elleni Paulson

John Doyle

Special Guests

  • Casie Cook

    Strategy Director - Colle McVoy

  • Jess Henrichs

    Managing Director, Head of Client Growth - Colle McVoy

  • Katie Anderson

    Executive Director of Insight - Colle McVoy

  • Mike Caguin

    Chief Creative Officer - Colle McVoy

  • Steve Knapp

    Executive Director of Media - Colle McVoy

  • Tom Lindell

    Managing Director, Exponent PR - Colle McVoy