Ryan Babenzien talks with the Nerd Sniped team about starting a business, direct-to-consumer models, innovative brand launches and the rise of GREATS, a shoe company that built its following as quickly as it built its first shoe.
This is the first in a series of “quick hits”: minisodes where the Nerd Sniped team gets to chat about innovations that spark questions and keep us inspired. This week: the popular British TV show Long Way Up and the auto industry. <br><br> Read our <a href="https://www.collemcvoy.com/news/pov/brand-building-after-the-buy-how-smart-brands-use-every-touchpoint-to-stand-out">Point of View</a> article on the Path to Promoter Study.</p>
Working from home has changed the future of work. We are still evaluating its impact on connection, collaboration, creativity and innovation. For the most part, we're optimistic and we're reaping the benefits for our brand work. We discuss it all with Mike Caguin, chief creative officer at Colle McVoy.
Patrick Anders, experience design group director at Colle McVoy, discusses Minneapolis advertising communities in light of the Black Lives Matter movement.
Last week, we talked about the empathy required of brands throughout this pandemic. But businesses weren't built on empathy. They need to keep operating to keep the American economy stimulated and to keep themselves afloat. This week, the team discusses the phenomena that are keeping businesses alive and innovating for the future — technology and business strategy.
In the wake of COVID-19, what does it mean for brands when the public slows consumer spending and seeks fulfillment in more basic needs? In our latest episode, we explore the empathy required of brands during this difficult time, and how marketers must adjust their goals, messaging and expectations to optimize for the future.
As we adjust to life in the midst of a pandemic, we're all looking for answers. In this episode, the team discusses how people are reacting to the COVID-19 crisis, how brands can respond and act and how technology is keeping us afloat. <br><br> Download our COVID-19 framework for managing uncertainty at <a href="https://cmcv.io/ep16-covid">https://cmcv.io/ep16-covid</a>.
Two years ago, we were anticipating a retailpocalypse: the end of the brick-and-mortar store. Now things have changed. In this episode, the team explores how tech is ushering retail into a phase of rebirth. Featuring our director of commerce strategy, Ythan Pratt.
Two of our colleagues share their insights from CES. The team discusses inclusive design, behavioral economics and how technology will adapt to an aging population.
New year, same pod. In this episode, the team recaps their favorite episodes from the last year, dives back in and makes new predictions for 2020. Note: This is a two-part episode. Listen to 2020 Predictions: Part 1 first.
New year, same pod. In this episode, the team recaps their favorite episodes from the last year, dives back in and makes new predictions for 2020.
Sound isn’t new for brands. We’ve been listening to product jingles for decades. However, with the advent of more audio-based technology, brands are starting to move from simple jingles to complex sounds…maybe even soundscapes. Hear why sound matters for brands and how it might change in the future.
We used to be able to control where and how our ads were seen. Now, with a little audience targeting, outlet and placement choices can be automated. In this episode, the Nerd Sniped team asks: What happens when your ad shows up next to unsavory content? And what can you do to control it?
It’s always good to have a healthy dose of cynicism. In this episode, we sink into our cynical side and dive into the potential future of artificial intelligence and data-gathering capabilities. See how we still came out on the bright side and what that means for the future of brands.
No doubt you’ve seen YouTube pop up in the news this year with regard to messaging and censorship. Today, we’re talking about branded content, influencers and content regulation. It’s a channel that’s turned into a monster with many heads…how can brands decide what to tackle first?
In part 2 of our first live episode, the team answers questions from the audience and digs deeper into automation, esports and the future of retail.
The Nerd Sniped team gathers experts in three topics that have us stumped: artificial intelligence, esports and retail. In our first live event, we discuss the future of these industries and predict how they may affect brands in the (not so distant) future.
Will extended reality (or XR, i.e., augmented reality and virtual reality)—be a boom or a bust for brands? The team takes sides to debate if XR will be a killer app for brands or just a killer for humanity as we know it.
The team explores the boundaries of the Turing test. When does artificial intelligence cross the line from convenient to creepy? And where could it go from here?
In this podcast, we explore Cloudflare and its new DNS resolver. First we tackle the biggest question you’ve never considered: What is a DNS resolver? Then we discuss how something as technical as a DNS resolver has helped its creator build trust and what lessons we can learn from Cloudflare.
The team explores the bridge of trust built between brands and consumers, brands’ responsibilities in keeping them strong and what happens when that trust is compromised.
Meet the nerds. They’ll show you what it means to be "nerd sniped".